Green River Finds New Home at WIT Beverage Company
Classic Americana, Made with 100% Cane Sugar
Redding, CA (July 28th, 2011) – Always on the lookout for a new opportunity, WIT Beverage Company announces the acquisition of the classic American carbonated beverage, Green River. The new agreement will allow WIT Beverage Company to manage the sales and marketing of the Green River brand and elevate the image of the entire line. The newest addition to the line of famously green sodas will be a return to glass bottles and be sweetened with only 100% cane sugar. In addition, Green River will remain caffeine free and gluten free.
Green River soda was introduced to Midwestern drinkers in 1919, just as Congress was passing the 18th Amendment establishing Prohibition. When Prohibition officially went into effect on January 16, 1920, some breweries turned to making a nonalcoholic drink called Near Bear, while others were churning out ice cream. The Schoenhofen Edelweiss Brewing Company of Chicago turned to Green River. The soda was poured into old beer bottles and sold in the market. It was an immediate hit. The soft drink was so popular that Al Jolson recorded a song written about Green River.
The rich history of Green River is still celebrated today. The amazingly refreshing lime soda with a hint of lime is alive and well. With the much recognized visual appeal, including a bright green color, the brand takes people back to a pleasant time in their life – a time of corner soda fountains and drive-in movies.
The WIT Beverage Company will continue to sell Green River through traditional retail outlets as well as adding new points of distribution through their extensive network. Green River glass bottles, sold in 4-packs, are currently part of a national buy at Walgreens.
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About WIT Beverage Company
Headquartered in Redding, California, WIT Beverage Company markets and distributes premium beverages throughout North America. Brands represented by WIT Beverage Company include Jelly Belly Gourmet Sodas, Goose Island Craft Sodas, Caruso’s Legacy Gourmet Sodas, Black Bear Beverages, Claire Baie Waters, and Green River Soda. WIT Beverage Company products are sold through convenience stores, mainstream supermarkets chains, specialty stores, and off/on-premise accounts. For more information, please see www.WITBeverageCompany.com.